FOR IMMEDIATE RELEASE
eResources Rebrands as TECTONIC
New Brand Recognizes Our Strategic Shift to Digital Transformation, Partnership, and Impact
January 26, 2026
Ocala, FL — eResources, a leading provider of comprehensive digital solutions, today announces its rebrand to Tectonic, effective immediately. This change reflects more than a new name, it marks a pivotal shift in how the company partners with organizations to transform their digital future.
Why Tectonic?
The new name embodies the scale of impact the company creates: seismic, lasting, and deeply rooted in strategy. Like tectonic plates reshaping the Earth’s surface, Tectonic helps organizations navigate complexity, align operations, and unlock new opportunities through technology and insight.
This rebrand reflects our growth and our ambition,” said Jason Clark, Chief Marketing Officer. “It’s a declaration of the role we now play. We’re not just service providers, we are strategic partners delivering integrated transformation across technology, operations, and brand.
A Strategic Shift, Not Just a New Look
Tectonic unifies a portfolio of specialized services that were once distinct brands under one powerful identity. This includes the creative force of VIA Studio, now the marketing and branding arm of Tectonic, ITonDemand, which continues to provide managed IT and cybersecurity services, and software development through our Orchestrate and Digital divisions. This integrated structure allows clients to benefit from cross-functional expertise and seamless execution—from digital infrastructure to brand storytelling.
We’re still the same team, with the same commitment to our clients—just with a name and structure that better reflects where we’re going together,” said Dusty Gulleson, Chief Executive Officer. “With Tectonic, our clients gain a true partner—one built to evolve with them, every step of the way.
Why It Matters
The shift to Tectonic is driven by a clear purpose: to help organizations not just keep pace with change, but lead it. Tectonic brings together strategy, technology, and creativity to serve a wide range of industries including healthcare, education, nonprofits, property management, associations, and large enterprises with complex digital needs.
What Tectonic Offers
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IT & Cybersecurity (ITonDemand)Hands-on IT services that help organizations run smarter, safer, and more efficiently
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Online Applications Platform (Orchestrate)A flexible platform for managing every step of any type of application process
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Branding & Marketing (VIA Studio)Transforming brands through brand strategy, design, and marketing
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Accessibility Management for Higher Education (Orchestrate AMS)The superior solution for modern accessibility management
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Web & Software Development (Tectonic Software)Turning complex business processes into stable, reliable, and sustainable software and websites
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Property Management Software & IT Support (HelpDesk Realty)IT, HelpDesk, and marketing support for property management companies
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AI & Automation (Tectonic AI)Integrating AI and LLMs into existing systems to boost efficiency and drive growth
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Remote Staffing & Back-Office Support (Tectonic Staffing)Helping professional accounting and CPA firms through outsourced bookkeeping, data entry, and staff augmentation
Proven Results
Tectonic partners with organizations like Stanford University, Google, and Armstrong International, helping them modernize operations, increase resilience, and grow with confidence.
Recent projects include AI Integration Roadmaps for Greensboro Housing Authority, Orchestrate AMS Accessibility Management for University of California, Davis, and branding/website work for Heaven Hill Brands.
Explore What’s Shifting
Visit teamtectonic.com to explore the new brand, meet the team, and learn how Tectonic is reshaping the future of digital transformation. Let’s start the conversation today.
Media Contact:
Jason Clark
Chief Marketing Officer
502.509.3473
jclark@teamtectonic.com
About Tectonic
Formerly eResources, Tectonic is your steadfast partner in digital transformation… delivering integrated expertise, customized innovation, strategic partnership, and proactive insight. Built from a team of specialists across technology, creative, and operations, Tectonic empowers organizations to navigate change with confidence and clarity.
