Understanding the Data behind an Application

This year, Babson College will graduate 90% of its class — on time. Achieving a result like this begins with getting the best students into the application process.

We live in the age of “Big Data”, and big data is big business. This data allows you to have trackable metrics for nearly everything. And those with the right tools are able to use big data to optimize their application process.

Facebook is using Big Data to enhance advertising experiences. Google is using it to create better search results.

Collegiate admissions can use it to better understand both their applications and their applicants.

Databases are only as good as the actions you can take from them. So the question is: What conclusions can you draw from your application process?

At Orchestrate, we understand this need and have created tools to answer just that question. Here are a few things you should know about your applicants and why you should know them.

When are your applicants applying?

This is both in relation to the time of year as well as within the life cycle of the application. Understanding the data behind an application impacts your decisions into your programs timeline.

These metrics allow you to set a reasonable application window and position that window to achieve the highest volume of applicants.

This also helps you to identify if procrastination is an issue and to create reminder programs to increase the percentage of completed applications.

Where are your applicants from?

Diversity is important in your program, as is being able to track the results of marketing bringing in applicants. So it’s important to know what high schools are being represented at what frequency.

Having this data available in an easy-to-understand dashboard allows for deep insight into geographic locations for your marketing efforts. If you can identify trends of a repetitively high volume of applicants from a specific area, concentrating your marketing efforts can help you to achieve a higher ROI.  

Knowing when your ideal applicant will be online decreases the cost-per-click of any ad buys.

This data not only allows you to understand where you are having success but also where your program is under-represented.

Understanding these Data Points

Without insight into your application process, you are missing out on data that could greatly improve the health and progress of your program.

Through Data Exporting and Mining, Orchestrate is able to create customized charts and dashboards for easy visualization of a large amount of data collected from within your application.

This feature enables you to make better-informed decisions on the future of your program. Data is there to support your mission. Orchestrate is built with the flexibility to identify and deliver the pertinent data you need. We use our 15 years of knowledge to help you refine your application process so that you can find your future alumni before they are ready to apply.

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